News & Events

CERTIFICATION IN RETAIL MARKETING (RETAIL BUSINESS) 

 

RETAIL SECTOR :- Welcome to the “Gold mine” of Indian business. Today India’s retail business is at par with world’s top economic powers. Currently the major players are Pantaloon, Wood land, Bharti, Shoppers stop, Wal-Mart, Aditya Birla Group, Hero Group, Carrefour. Apart from it a lot of international brands like Van Heusan, Allen Solly, Esprit, Mango, Zara etc are operating in India. According to experts, organized retail is set to grow at a rate of approximately 35 % per annum, which will make the Indian retail market one of the largest employers for qualified professionals.


 

CAREER OPPORTUNITIES IN RETAIL INDUSTRY:- 


The vacancies in retail sector are available from the entry to senior management level. Career in retail sector can be developed as store manager, retail manager, retail buyers, retail design/visual merchandise, merchandise planning and product developers. The retail sector in India is dominated by domestic and international companies which offer large employment opportunities for the qualified retail management professionals.

 

The CMM RETAIL : - The objective of this programme is to harness the humongous growth in retail sector. This Programme is designed in a unique way to equip students with the deep understanding of retail business, marketing concepts, management tools, and service marketing. Apart from it this programme focuses in honing their analytical skills and communication so that they may be transformed in to a professional who can contribute in the growth of the great Indian retail market.

 


ADVANCE COURSE IN RETAIL MANAGEMENT:-

The objective of this programme is to harness the humongous growth in retail sector. This programme is designed in a unique way to equip students with the deep understanding of retail business, marketing concepts, management tools, and service marketing. Apart from it this programme focuses in honing their analytical skills and communication skills so that they may be transformed in to professional who can contribute in the growth of the great Indian retail market.

 

ELIGIBILITY: Minimum qualification for this course is (10+2) with any subjects / 3 year Diploma in any discipline. However Students who have done their graduation may also register for the program.

 

DURATION: 12 Months program ( 9 months classroom training, 3 month for training & placement) Session commences 15th July 2010. 80% attendance in each module is mandatory to participate in exams.

 

PROGRAME CONTENTS: Advance course in retail management.

• Principles and practices in management.
• Marketing management.
• Advertising and sales promotion.
• Indian and global retail scenario.
• Retail formats.
• Retail market and growth strategy.
• Retail locations.
• Operations management.
• Supply chain management.
• Visual merchandising.
• Merchandise management.
• Pricing merchandise.
• Store layout and designing.
• Industrial project. 
• Communication Skills (Theory & Practical)
• Personality Development (Theory & Practical)
• Computers (Theory & Practical)


BASIC COURSE IN RETAIL MANAGEMENT :- The objective of this programme is to develop young students as true retail operation professionals, who should have a deep understanding of retail operations, marketing, and sales techniques. So that they can embark confidently in retail sector and make their career.

 

ELIGIBILITY: Minimum qualification for this course is (10+2) with any subjects / 3 year Diploma in any discipline. However Students who have done their graduation may also register for the program.

 

DURATION:- 6 Months programme ( 5 months classroom training, 1 month for training & placement)

Session commences 15th July 2010.

80% attendance in each module is mandatory to participate in exams.

 

PROGRAME CONTENTS: Basic course in retail management

• Introduction to retailing.
• Indian and global retail scenario.
• Retail formats.
• Retail location.
• Operations management.
• Visual merchandising.
• Communication Skills (Theory & Practical)
• Personality Development (Theory & Practical)
• Computers (Theory & Practical)